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"Very nice Posters. The quality is amazing and we received it very quickly !"
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"A shop to visit absolutely. Huge selection of posters. We spent more than an hour there !"
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"Perfect to find gift. Price are very good. An they can frame and pack it on site"
About the Artist
José Morell was a Spanish graphic artist active during the golden era of European travel posters. His career flourished as tourism became a symbol of modernity, and his work is known for blending illustration with the emerging language of commercial advertising. Morell’s posters helped define how destinations were visually promoted, using striking imagery to capture the imagination of travelers.
His legacy is closely tied to the rise of Spanish tourism in the early 20th century, when posters became essential tools for shaping perceptions of place and leisure. Morell’s ability to distill the spirit of a region into a single, memorable image made his work influential among both contemporaries and later designers.
The Artwork
Created in 1939, Playas de Andalucia reflects the optimism and escapism that travel posters offered during a time of uncertainty in Europe. Rather than depicting a specific location, the poster presents an idealized vision of Andalusian beach life, inviting viewers to imagine the pleasures of sun, sea, and relaxation. This approach was typical of the era, when tourism campaigns sought to evoke mood and aspiration rather than strict realism.
The artwork stands as a testament to how visual culture shaped the allure of southern Spain, using art to promote the region as a destination for leisure and rejuvenation. It captures the essence of Mediterranean appeal at a pivotal moment in Spanish history.
Style & Characteristics
The poster features bold, simplified shapes: sunbathers in the sandy foreground, a tranquil blue sea dotted with small boats, and a clear horizon line. The hand-drawn title crowns the composition, characteristic of classic advertising posters from the period.
The color palette is vibrant, with sunlit yellows, deep marine blues, crisp whites, and accents of red and green, creating a lively coastal atmosphere. The overall effect is cheerful and clean, making it a standout piece within sea and ocean themed interiors or as a focal point in a vintage poster collection.
In Interior Design
This vintage beach poster brings brightness and energy to living rooms, hallways, or creative workspaces. Its graphic clarity complements modern, mid-century, or eclectic interiors, pairing well with natural materials like pale wood, rattan, or linen for a relaxed Mediterranean vibe.
To harmonize with the artwork, incorporate blue and white accents through ceramics or textiles, and echo the warm yellow or red tones for a cohesive look. It is an excellent choice for those seeking a vintage touch that remains fresh and inviting. For more inspiration, explore our advertising and sea and ocean collections.